A Complete Guide to The Row Bags and the Collection
With most luxury handbags, the maker is broadcast before the shape has even registered. The Row takes the opposite route, and that one decision explains practically everything that follows in how the leather goods are conceived, priced and resold. Founded in 2006 by Mary-Kate and Ashley Olsen, the house is named for Savile Row in London, the street that made restraint a tailoring discipline. The base is in New York City, alongside a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Boutiques under the brand’s own name operate in Los Angeles, New York, London, Paris and Amagansett, and everything else is routed through the brand’s own webstore and a short list of stockists. This row bags overview walks through the families that actually matter, the specifications that set apart them, and what each one costs. Because the brand issues no official list of prices, each figure here should be read as a market price observed in 2026 rather than an official price.
Identifying a The Row Bag With No Logo
With no exterior logo plaque and no monogram on any style, identification depends on silhouette, proportion and construction. Look low on ysl bags outlet the side for a small, discreet exterior stamp that sinks into the leather rather than breaking its surface, and look for a second stamp on the interior. Hardware is palladium-plated and finished matte or brushed, so it absorbs light rather than throwing it across a room. The linings are treated as materials in their own right: nappa, lambskin, calfskin and cotton herringbone appear where most houses would print a logo jacquard. The same thinking behind the label’s tailoring, where a garment is judged by its line rather than its label, reaches the bags intact. Made in Italy is given on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.
- No exterior plaque, monogram or branded hardware of any kind
- Matte or brushed palladium-plated metalwork in place of high-polish gold tone
- Linings in nappa, lambskin, calfskin or cotton herringbone
- One discreet exterior stamp set low on the side and a second, crisp one inside
The Margaux Family, and Why It Is Difficult to Buy
The Margaux is the bag most people picture first, and it is currently the most confusing corner of the collection to shop. Observed at $3,650, the Soft Margaux 10 is 100 percent calfskin with a matte grained finish and a cotton herringbone lining, measuring 10 x 7 x 7.5 inches with a 5-inch handle drop. Specification runs to an interior toggle closure, belted side gussets, protective metal feet and a removable shoulder strap. The Soft Margaux 12 repeats the same construction at $4,350, runs 12 x 9 x 7.5 inches and gains a zip pocket. The Margaux Shoulder 12 is a different proposition at $4,900, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 is listed in leather and canvas at Selfridges, and a Soft Margaux 15 is in circulation as well, but no reliable retail price attaches to either. The original came off third-party retailers during 2025, and the brand’s own site now displays the Soft and Shoulder versions instead; the discontinuation has been widely reported yet never officially confirmed by the brand.
Totes, Top Handles and Shoulder Bags
For a first purchase, the Park family dominates, and it is the volume engine of the line. Pricing on the N/S Park Tote sits at Small $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250, and the variation within each size driven by material and finish rather than capacity. Across the rest of the family, the Park Tote is $1,450 to $1,620 in Small and Medium, the Park Tote Three $1,750 to $2,400 and the XL Park Tote $2,490. Prices for a The Row tote bag climb steeply at the top: Marlo 14 $5,300, the Alger Tote $4,900, the Marco Bag $6,900. Suede is the costliest choice among the top handles, since India 10.00 is $3,850 in leather but $5,370 in suede, and Agnes 15 comes in at $5,000, $5,800 and $4,300 for leather, suede and a canvas blend. Elsewhere, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho holds down the value end at $1,420. Shoulder styles spread just as widely, from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.
The Small Bags, Clutch Styles and the Entry Band
The most affordable row handbags are not stripped-down versions of the expensive ones; they are smaller problems solved with the same care. The 90’s Bag is $1,090 and has grown into the collection’s understated cult piece, whereas the Half Moon is observed at $1,390, with a leather variant listed at $1,690 at one stockist. There is disagreement between sources over Half Moon dimensions, so the official 8 x 13.5 x 2.5 inches is the figure to work from and slight disagreement elsewhere is normal. The Bourse Clutch, $1,590, makes the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. Cheaper still are the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above that you find the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
Three Price Bands at a Glance
It is possible to shop the collection by three bands, and those bands stay true across every category. The entry band runs roughly $590 to $1,500, and this is where most buyers first encounter the brand. The Park totes, most shoulder bags and the better clutches occupy the middle band, roughly $1,550 to $3,500. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes live. Suede consistently carries a premium over calfskin on the same silhouette, a rule that holds in every band. A second rule is simpler still: the number in a bag’s name is its width in inches.
| Price band | 2026 observed range | Typical bags |
|---|---|---|
| Entry tier | $590 to $1,500 | 90’s Bag $1,090, Half Moon $1,390, Double Travel Wallet $590 |
| Mid tier | $1,550–$3,500 | Parker $2,900, N/S Park Tote Small $1,550, Bourse Clutch $1,590 |
| Top | $3,600 up to $6,900 | Margaux Shoulder 12 $4,900, Marco Bag $6,900, Soft Margaux 12 $4,350 |
Archive Models You Will Only Find on Resale
You read the secondary market differently once you can identify the bags no longer sold new, and much of the label’s reputation belongs to them. The Bindle is the best known, a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, followed by the Bindle Three with its padded handle and removable inner pouch observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching define the Devon, a compact structured top handle. The Camden combines grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets, at approximately 9 x 12.5 x 5.25 inches. Also circulating are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.
Holding Value, Authentication and Care
The resale picture is unusually strong and should be read as observed market behaviour rather than investment advice. According to the Rebag CLAIR 2025 report, The Row posted 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Individual models did better still: the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Canvas, nylon, sisal and seasonal-colour pieces routinely discount, so the strength is concentrated in black and neutral calfskin in the signature shapes rather than the line as a whole. If you are hunting The Row for sale second hand, note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care is dictated by the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.